Custom CRM

    Your business is unique. Your CRM should be too.

    Stop adapting to software that doesn't fit. We build CRM systems that work exactly like your sales team does. With AI that thinks ahead. Mobile, fast, no license fees.

    Made in GermanyGDPR compliantNo license fees

    Salesforce is too much. Excel is too little. And in between? Nothing that fits.

    The real problem isn't technology. The problem is that you have to adapt to your tool - instead of the other way around.

    Too complex

    80% of features go unused. The other 20% are missing.

    Adoption drops. Team goes back to Excel.

    Too rigid

    Want to change a field? Open a ticket. Wait 6 weeks.

    Workarounds. Shadow IT. Data chaos.

    Too expensive

    License fees per user, per month, forever. With 20 users: €24,000/year.

    ROI? Forget it. Costs eat the value.

    A CRM that adapts to you. Not the other way around.

    We don't build off-the-shelf CRMs. We build YOUR CRM. Exactly the features you need. Exactly the interface your team understands. With AI that does real work.

    Standard CRMdatadice CRM
    CustomizationYou adapt to itIt adapts to you
    License fees€50-300/user/month, foreverOne-time development, then ~€20-100/month hosting
    AI"Coming soon" or expensive add-onNatively built in: Voice-to-CRM, meeting prep, auto-quotes
    MobileInstall app, separate loginProgressive Web App - open and go
    GDPRData in the US, uncertaintyData in Frankfurt, GDPR by design
    SupportTicket system, 48h responseDirect line to the dev team
    After 5 years€120,000-530,000 in license fees€0 license fees. The system is yours.

    “We built a complete sponsoring CRM for a Handball Bundesliga club: pipeline, contracts, inventory, AI meeting prep, PDF generation - all in one app.”

    Everything your sales team needs. Nothing it doesn't.

    Dashboard

    Your sales team sees immediately: open deals, due tasks, pipeline value, recent activities. No searching, no clicking through menus.

    Contact Management

    Every customer, every contact, every interaction - in one place. Communication history, tags, custom fields.

    Sales Pipeline

    From lead to close as a Kanban board. Drag & drop, weighted pipeline value, loss reason tracking.

    Quotes & Contracts

    Create quotes, generate PDFs, send, convert to contracts. All in one system with versioning.

    Analytics & Reporting

    Revenue by segment, pipeline development, conversion rates. Real-time, no Excel exports.

    Tasks & Teamwork

    Create tasks, assign, track. Linked to the right customer and deal. Prioritized.

    Roles & Permissions

    Admin, sales manager, sales rep, viewer - each role has exactly the permissions it needs.

    AI

    A CRM that thinks. Not just stores.

    Other CRM systems store your data. Ours works with it. AI isn't a marketing buzzword for us - it's built-in productivity.

    Voice-to-CRM

    Speak. The CRM handles the rest.

    Your sales rep speaks a voice message into their phone after the meeting. The CRM creates: transcript filed to the customer, summary generated, quote draft prepared.

    From conversation to quote draft in 2 minutes instead of 2 hours.

    Meeting Prep

    Prepared in 30 seconds instead of 30 minutes.

    Meeting in 10 minutes? The CRM shows you: recent conversations, open quotes, contract timelines, suggested talking points.

    All AI-generated, based on real CRM data.

    360° Assistant

    Ask your CRM. It answers.

    Instead of scrolling through tables: "Which customers haven't we contacted in 3 months?" - "Show me all open quotes over €10,000"

    The AI assistant knows all your data and gives you answers in seconds.

    Every industry. Every business model. One system that fits.

    We don't build one-size-fits-all solutions. We understand your business and build exactly the CRM you need.

    Trade & Distribution

    “2,000 customers, 500 suppliers, and no overview.”

    Customer AND supplier management, order history, voice messages after client visits directly in the system.

    Manufacturing & Industry

    “Sales is at the client 4 days a week. CRM updates happen on Fridays. Or not at all.”

    Mobile-first CRM updates in 30 seconds. Voice messages instead of typing.

    Professional Services

    “Projects in Jira, clients in HubSpot, quotes in Word, revenue in Excel.”

    One platform for the entire sales process with AI-powered preparation.

    Sports & Entertainment

    “80 sponsors, 200 ad spaces, and 30 home games. In Excel.”

    Sponsor management, inventory tracking, contracts. We built this - it runs in the Handball Bundesliga.

    Real Estate

    “Every agent has their own Excel. When someone quits, the contacts are gone.”

    Central contact database, property assignment, viewing appointments, document management.

    Startups & Scale-ups

    “HubSpot Free isn't enough anymore. HubSpot Enterprise is unaffordable.”

    Exactly your sales process, no license fees, AI features that Enterprise won't have for 2 years.

    Trades & Construction

    “Measuring, calculating, and quoting takes longer than the actual work.”

    Walk through rooms with voice recording, speak all info. Back at the office: ready-made calculation, quote to review and send with one click.

    From idea to finished CRM in 3 phases

    No never-ending project. No exploding budgets. Every phase delivers results.

    Phase 13-5 weeks

    Discovery & MVP

    Workshop, concept, data model and first working version. Dashboard, contact management, pipeline, mobile view.

    A working CRM that can replace your old system.

    from €15,000
    Phase 23-4 weeks

    AI & Automation

    Voice-to-CRM, AI meeting preparation, automatic quote generation, 360° assistant.

    Your sales team works measurably faster. Less typing, more selling.

    from €12,000
    Phase 3ongoing

    Scaling & Optimization

    Adjustments after live usage, advanced reports, integrations, team training.

    A CRM that fits you perfectly - and grows with you.

    from €5,000

    Too much? Just license it.

    You don't need a fully custom system. You need a system that works - with exactly the features that matter to you.

    We've already built the CRM. The foundation exists. Instead of developing everything from scratch, you license our existing system and we adapt it to your needs: Your branding, your fields, your processes.

    How it works

    Tell us which features matter to you
    We configure the system for your business
    Your branding, your fields, your pipeline stages
    Go-live in 1-2 weeks instead of 5
    From €490/month

    Everything included: Hosting, updates, support, AI features. No hidden costs.

    Request license model

    CRM cost comparison: The math is simple.

    SalesforceHubSpot Prodatadice CRM
    License fees (5 years)€180,000-360,000€108,000-216,000€0
    Setup€20,000-50,000€10,000-30,000€0 (included in project)
    Development/Customization€30,000-80,000€15,000-40,000€30,000-45,000
    Hosting (5 years)incl. in licenseincl. in license€1,200-6,000
    TOTAL (5 years)€230,000-490,000€133,000-286,000€31,200-51,000
    After that?Keep paying. Forever.Keep paying. Forever.The system is yours.
    4-5 weeks
    Time to first version
    €20-100/month
    Monthly hosting costs
    €0. Forever.
    License fees
    Frankfurt, Germany
    Data location
    Unlimited
    Number of users
    From day 1
    Mobile access
    Natively built in
    AI integration

    FAQ: Custom CRM Development

    The first usable version is ready after 4-5 weeks. This isn't a prototype - it's a system your team can use productively right away. AI features follow in Phase 2 (another 3-4 weeks). The total project typically takes 10-12 weeks.
    A custom CRM with datadice starts from €15,000 for the base version. With AI features, the total project is typically €30,000-45,000. In return, you have no ongoing license costs - the system belongs to you. Monthly hosting costs are €20-100.
    Not in the short term. But massively in the long run. You reach break-even at month 14-18. After 5 years, you save €200,000-440,000 compared to Salesforce.
    If full custom development is too much, you can license our existing CRM system. From €490/month you get all features including AI - configured for your business, with your branding and your fields. Go-live in 1-2 weeks.
    Yes. We migrate your data from any system - whether Excel, Salesforce, HubSpot, or any other CRM. Data cleansing and duplicate checking are included in the project price.
    Fully. All data is stored on Google Cloud servers in Frankfurt, Germany. No data leaves the EU. Encryption at rest and in transit.
    The AI only processes your data on request and doesn't store anything permanently. Your data is not used for training AI models.
    New features can be added at any time - without waiting for a vendor's next release. We offer optional maintenance contracts for continuous development.
    No. The CRM is a Progressive Web App (PWA). You open it in the browser - on desktop and mobile. No app store, no updates, no IT overhead.
    Unlimited. There are no per-seat license costs. Whether 5 or 500 users - hosting costs scale with actual usage.
    Yes. We work with standard technologies (React, Firebase, TypeScript). Any modern web developer can extend the system. We deliver complete documentation.

    Your CRM is waiting. Let's talk.

    30 minutes. Free. No obligation. We listen to what you need - and honestly tell you if a custom CRM makes sense for you.

    Book free consultation
    Response within 24 hoursNo sales pitch, real consulting